LULULEMON
LULULEMON
ambassador expression
evergreen ambassador capture that celebrates the unique relationship that lululemon holds with it’s ambassadors and all they do to authentically engage their local city into their sporting discipline
ANDRE COGGINS | running
‘Be the change you want to see’
Before the ambassador is in movement (on their way/lacing up/running warmup drills & stretches)
2. During their movement
3. After their movement (rest/payoff)
MAI IZUMITANI | yoga
‘Where I am is enough’
Before the ambassador is in movement (warming up, soft gentle stretches)
2. During their movement (freeflow, few hero pose ideas for inspiration)
3. After their movement (rest/payoff - less posey than ref. here)
MILLY PICKLES | running + strenght
‘I am strong, I am capable, I am resilient’
Before the ambassador is in movement (warm up for the run / gym)
2. During their movement (running + weights (depends on equipment, location and Millys preference))
3. After their movement (rest/payoff)
