LULULEMON
LULULEMON
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Movement reference images are separated into different levels as well as categories: yoga, transitional & casual. This way if we shoot an upright yoga pose, we know to find an on the floor reference image for the casual one and something in the middle for the transitional one. Or if our casual one is one the floor, yoga middle ground and transitional will be upright.
YOGA
upright poses
CASUAL
floor poses / low
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YOGA
floor poses / mid
CASUAL
upright poses
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YOGA
floor poses / low
TRANSITIONAL
expressive, playful, dancelike / different levels
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