LULULEMON

LULULEMON

align

Movement reference images are separated into different levels as well as categories: yoga, transitional & casual. This way if we shoot an upright yoga pose, we know to find an on the floor reference image for the casual one and something in the middle for the transitional one. Or if our casual one is one the floor, yoga middle ground and transitional will be upright.

YOGA

upright poses

CASUAL

floor poses / low

YOGA

floor poses / mid

CASUAL

upright poses

YOGA

floor poses / low

TRANSITIONAL

expressive, playful, dancelike / different levels